Hey there, I'm Sabrina! A Toronto-based Producer and Podcaster with a mission – telling stories that truly matter.
While my expertise is rooted in production management, at my core, I'm a storyteller. There's a multitude of incredible stories out there, and sometimes, all they need is someone to guide them into the limelight. Enter me!
A proud graduate of Toronto Metropolitan University's RTA program, I've produced and grown several branded podcasts, steered the production of several short films, and coordinated the delivery of two animated series for Roku and Prime Video.
Currently, I am working as a full-time Producer at Quill a full-service podcast agency that makes it easy for brands to create, launch, and grow successful podcasts. I've also had the opportunity to participate in the 5th Annual Ambie Awards as a judge.
When I'm offline you can find me crocheting, binging realty TV, and cozying up with my cat Maggie.
Production Coordinating
Chase Producing
Email Marketing
Podcast Hosting & Producing
Budget and Schedule Building
Stakeholder Management
Contracting and Negotiation
Music Licensing
Microsoft Office
G-Suite
Adobe Creative Suite
Pro Tools
Project Management Software (Trello & Asana)
Mailchimp
WordPress
Netsuite
EXPERIENCE
Senior Podcast Producer
Quill Inc. | January 2024 - Present
Oversee the process of developing the podcast and ensure projects are on time, within the brief, and on budget.
Monitor podcast metrics, provide regular reports, and present them to clients. Make strategic adjustments and suggestions based on episode performance.
Develop and refine big picture strategies, creative concepts, episode plans, interview questions, and more for branded podcasts.
Production Coordinator
Look Mom! Productions (Blue Ant Media) | May 2022 - Oct 2023
Constructed budgets and production schedules for projects in development, ensuring financial efficiency and reducing costs
by 5%.
Scheduled remote voice recordings, auditions, and pickups with talent, fostering a collaborative environment with domestic and international showrunners and studios.
Negotiated contracts with independent and big-name music labels such as Universal Music for the master and sync licenses of tracks for broadcast.
Streamlined the management and documentation for 10 projects simultaneously by leveraging project management tools for the executive team’s review, resulting in a 15% productivity increase.
Content Marketing Strategist, Podcast Producer
Driven | Dec 2019 - May 2022
Produced and hosted 98 episodes of the Fundraising Superheroes podcast, maintaining a consistent release schedule for 3 years, generating over 1200 unique monthly downloads organically.
Implemented an impactful social media strategy, actively engaging the nonprofit community on Facebook, LinkedIn, and YouTube, leading to a 75% boost in organic engagement within the first year.
Constructed and executed the editorial calendar, crafting SEO-optimized blog content aligned with non-profit industry trends, and launched a monthly newsletter, increasing web traffic by 112%.
SOFTWARE & CERTIFICATIONS
Creative: Adobe Creative Suite, Audacity, Canva, Mailchimp, Pro-Tools, WordPress
Project Management: G-Suite, Microsoft Office, Monday, Netsuite, Slack
Certifications: Social Media Management, Content Marketing Strategy, Beginner Italian
EDUCATION
Toronto Metropolitan University | BA, Media Production, Minor in Marketing
2016-2020